We
bring
I D E A S
to
L I F E
Haitham Al Najjar,
Founder
Haitham Al Najjar,
Founder
The One-stop-shop for Innovative Businesses, Serious Startups, New Projects and Ventures Looking at New Markets…
We Bring Life to Your Great Ideas
An experienced and very well connected group of entrepreneurs that have spent 20+ years traveling all around the world's biggest markets to build the network of opportunity makers on the ground. We help governments, corporations and private companies from emerging markets to foster entrepreneurship by running various innovation programs and activities.
Market Description will contain data about the industry that your products or services belongs to.It includes market dynamics, market size, barriers to enter the market & expected growth.
Customer Characteristics section will contain demographics data about your customers such as age, gender & education. Also, information about customers’ needs, purchasing habits, their groups if any & how these groups differ.
Competition Analysis section will contain information about bench marked competitors. It includes information about competitors’ sizes, product characteristics, branding methods. Also, information about their strengths, weaknesses, opportunities & threats.
SWOT section will contain analysis of your company’s strengths, weaknesses, opportunities & threats.It will highlight how you can use these market opportunities to increase your market share. Besides guidelines on how to hedge against future risks.
With the support of our global team of experts, we will propose a unique solution, tailored to your business challenge.
Najj.Pro offers a suite of brand strategy services to complement our naming, market research, design and regulatory capabilities. These services enable our clients to make insight- and data-driven decisions to build their brands, expand their portfolio and grow their company in a competitive marketplace where disruptive innovation, brand acquisition, and complexity are on the rise.
The Brand Audit assesses the brand as it currently stands in order to unlock potential opportunities to drive growth and reach its full potential.
When is a Brand Audit needed in particular?
when the brand hasn’t yet done any Market Research, since it launched
when disruptive competition are changing the market
when customers are deselecting the brand for no apparent reason
when fundamental brand building questions need answering
Brands and companies tend to grow through increasing the depth of the offering, venturing in new markets or benefits territory, and often acquiring brands.
This can result in a sub-optimal brand portfolio architecture: driving confusion in customers, weakening the brand, hindering the positioning of breakthrough innovations, highlighting divisions and silos to external stakeholders.
Our Brand Architecture service is designed to uncover opportunities and recommend the best strategy(es) to drastically improve the naming architecture of the portfolio, to a:
simpler,
coherent and
equity building one
Thus making it more relevant to customers, respecting existing brand equities, while balancing flexibility and continuity for Innovation launches.
Once new benefit-areas, features or market segment opportunities have been identified to fuel the brand growth.
These ideas must be evaluated with the Target Audience during a Concept Testing Market Research, to determine which one has the strongest acceptance, resonance and appeal.
Additionally, this type of Research generates key insights from customers and decision makers to further strengthen the winning Concept prior to launch.
When is a Concept Testing needed ??
To enable a data-driven decision on the next innovation
To assess the best angle to launch a new technology or feature
To identify the concept with the highest appeal amongst non-users or a younger market segment
The Brand Positioning Market Research assesses the unique positioning of each of the key players in the Market. The objective is to uncover the best opportunity for growth and uniqueness.
When is a Brand Positioning Market research needed in particular ??
when disruptive competition are changing the market
when customers are deselecting the brand for no apparent reason
when brand loyalty is low due to poor brand differentiation
Today, consumers are surrounded by more media and devices than ever before. Brands compete for consumer’s attention, and the messaging in marketing campaigns is key to get through to consumers.
Messaging ideas that will be used to develop advertising/ claims/ marketing collateral can be evaluated with Messaging Testing Market Research to identify which has a greater impact, is more relevant and more persuasive.
When is a Messaging Testing needed ??
When there are different messaging options that can be developed
When many messages are being used currently and the company doesn’t know which is working
When different messages are used by different teams without data
When the company wants to change the core idea of their messaging
A feasibility study is just what it sounds like: a systematic study to understand whether or not a specific project, venture, or approach is feasible. The ultimate outcome of any feasibility report is a go / no go decision. You either move forward or you don’t.
We have alliance partners in construction, architecture, strategic planning, marketing, technology and other areas whom we can bring on to complete any size project.
Whether a study’s findings are positive or negative, the feasibility study can help entrepreneurs and managers better understand what aspects of the project are of greatest strategic importance to the success of the venture. If the feasibility study is negative, the findings still may uncover previously unknown market opportunities and can thus help set the stage for some other successful product or service commercialization. If the feasibility study is positive, the findings should provide useful insights and benchmarks for the project as it moves forward in the commercialization process.
Our financial projection services include:
Planning of budgets for the financial statements like the income statement (statement of profit and loss) and the balance sheet (the financial position statement).
Preparing a financial analysis to calculate the return on the planned business. Or the rate of return on the time that you will need to retain your invested capital.
Recommend you the right package of financial key performance indicators (KPIs) to enable you measure your performance over financial periods whether they are months or years.
Preparing the primary accounting data and setting up your finance module including the invoices, accounting & books.
We can help you in all of these issues to get through easily. Because we will analyze your business nature, your industry and your type of operations hence we will merge all these findings to make simple & easy to understand Financial Projections.
Najj.Pro Team work closely with you to understand your goals and vision, research your markets and competitors, and develop your business plan. Although most clients hire us to write a business plan they often find that the process they go through developing a plan is ultimately more valuable than the documents themselves.
Our business planning process is intense, thorough, and highly collaborative.
During our business planning process, we will help you refine your business model, identify your most profitable customers and improve your sales projections. We provide an objective view, so your final business plan is based on reality.
Which funding opportunities are available to you? Which finance options suit your innovation project? And how can you tailor your project to be better match investors' appetite? Our finance optimization service offers you a thorough exploration of your funding options, at the national, regional and international levels. With our years of experience in bringing capital providers and investors to viable high return opportunities and our many warm contacts with stakeholders in reputable institutions, we can help you identify and make use of the full range of your funding possibilities.
Pitching your business is a vital part of securing funding. You need to know your stuff and prove it to your potential investors...
Najj.Pro will help you to conduct a great elevator pitch It’s the key to sparking interest in your company, raising money from investors, and networking with business partners. It’s also a handy tool to answer the question.
We will work close with you to come-up with The 11 slides that works like magic to park interest in your business:
1. Vision and value proposition
2. The problem
3. Target market and opportunity
4. The solution
5. Revenue model or business model
6. Traction and validation / road-map
7. Marketing and sales strategy
8. Team
9. Financials
10. Competition
11. Investment and use of funds
Other slides you might include in your pitch deck
1. Exit strategy
2. Partnerships
3. Demo, screenshots, video clips / Prototypes
Najj.Pro has its own network of potential investors :)
Let's get you some appointments
31 Khalij Al Khor Street
Emad El Din
Downtown, Cairo, Egypt
info@najjfarid.me
Phone: +201000101714
Fax: +201000101715
WhatsApp: +201000101714